Sustainability

Reimagining Footwear — One World’s First, One Step, One Product Generation at a Time

From breakthrough innovation to circular design, ALES GREY™ is rewriting the rules of footwear manufacturing with every step by creating a better future for you and future generations.

Generation 1 — 2021: The World’s First Responsible Clog

Made in Italy. Launched on Rodeo Drive.

ALES GREY™ launched with a bold vision: redefine products through sustainability. Our first product — the Rodeo Drive Clog — was manufactured in Italy using 51% pre-consumer recycled materials, proving eco-conscious design could be both high-end, functional and purpose-driven.

Highlights:

• Made in Italy

• Lightweight, Superior Arch Support + Ergonomic design

• UV+ Water-resistant and washable • Antibacterial closed-cell structure

• Made with XL EXTRALIGHT® Sustainable+ 51% pre-consumer recycled materials GRS ( Global Recycled Standard ) certification.

• Made with ZERO Water waste in manufacturing

• Recycled packaging

• ISCC PLUS certified factory

Generation 2 — 2023: The World’s First Bio-Based Non-Slip Footwear & Recovery Slide

Made in North America (Mexico). Products: Frontline Pro & Malibu Slide

In Gen 2, we moved manufacturing closer to home in North America and introduced footwear made from bio-based foam derived from agricultural waste. These were the first of their kind — a bio-based non-slip work shoe and a bio recovery slide — engineered for those on their feet all day.

Highlights:

• Engineered in Italy, manufactured in Mexico

• XL EXTRALIGHT® bio-circular foam (30% organic waste)

• EN ISO 20347 + ASTM F2913 non-slip certified

• Ultra-light, water-resistant, and washable

• Removable ergonomic, insoles (2x more comfort) and superior arch support

• Antibacterial closed-cell structure

• Recycled packaging

• ISCC PLUS certified factory

• One mangrove tree planted per pair sold = Carbon-negative footprint over time.

Generation 3 — 2025: The World’s First 100% Made in USA Circular Non-Slip Footwear

100% Made in the USA.

Our most advanced sustainable product generation is built entirely in the U.S. using algae-based materials and packaged in compostable seaweed. Manufactured in a vertically integrated factory, Gen 3 marks a major leap in product circular innovation.

Highlights:

• 100% Made in USA 🇺🇸

• Algae-based bio foam 25% + 25% recycled materials in our Tan version.

• Seaweed-based zero plastic waste packaging

• EN ISO 20347 + ASTM F2913 non-slip certified

• ISCC PLUS certified factory

• One mangrove tree planted per pair sold = Carbon-negative footprint over time.

Gen 3 Sustainability Milestones:

Zero Overseas shipping emissions

Zero tariffs — Boosting affordability & American jobs

One mangrove tree planted per pair sold = Shoe is carbon-negative over time.

Sustainability FAQs

Q1: What makes ALES GREY™ The Frontline Pro 3 shoes different from other footwear brands?

Unlike most of the 99% if the shoes imported from overseas, ALES GREY™ builds Algae-based, recyclable, and circular footwear locally — cutting emissions, improving quality, and supply chain transparency.

Q2: Why is U.S. manufacturing so important to your mission?

It allows us to avoid overseas emissions and tariffs, create green American jobs, and maintain the highest quality standards in labor and environmental safety.

Q3: How are your shoes “carbon-negative”?

We use low-emission materials like algae, manufacture locally, and plant mangrove trees that sequester more carbon than each pair produces — making our impact climate-positive.

Q4: What kind of packaging do you use in the new Frontline Pro 3?

All our new Frontline Pro 3 packaging is made by SWAY a seaweed based compostable polybags bags that break down naturally without leaving harmful microplastics behind and excess packaging behind.

Q5: What materials are used in each generation?

Gen 1 (Italy): Post-production recycled materials Gen 2 (Mexico): Agricultural organic waste-based biofoam Gen 3 (USA): Algae-based foam + recycled materials ( This is the most sustainable of the three product generations )

Q6: What’s next for ALES GREY™?

We’re just getting started. Our goal is to become the world’s leading circular footwear company and eliminating plastic pollution in footwear. We want to reshape the industry, and building the most sustainable shoes ever made 100% Made in America.

Q7: What’s the difference between Bio-Based, Recycled, Algae-Based, and Compostable Shoes?

Bio-Based means the materials are made partially from renewable natural sources like plants or agricultural waste. Some bio-based foams including ours may still contain a portion of traditional EVA (a plastic-based material) to maintain performance and durability.

Recycled refers to materials that are recovered and reused, either from post-production waste (like leftover factory scraps) or post-consumer products. At ALES GREY™, we incorporate post-production recycled materials and some post consumer shoes that are ground up to reduce waste and close the loop.

Algae-Based is a form of bio-based material that uses rapidly renewable algae to replace a portion of petroleum-based foam, helping reduce carbon emissions. Some Algae-based foams including ours may still contain a portion of traditional EVA (a plastic-based material) to maintain performance and durability.

Compostable means the material can break down naturally in composting conditions, returning safely to the earth without leaving harmful residues.

Right now, our shoes are made with a mix of bio-based, algae-based, and recycled materials but they are not fully compostable yet. We’re actively working toward a fully biodegradable, circular shoe in the near future. Stay tuned we’re making progress with every generation.

Thank you to everyone that supports our mission of making the world ( A-LESS-GREY )